Thursday, 9 February 2017

One Easy Trick to Increase your Bar or Restaurant’s Valentine’s Day Revenue



Hate it or love it, Valentine’s Day is a big deal. In fact, it’s one of the most profitable times of year for restaurants and bars: it’s the second most popular day of the year—after Mother’s Day—for people to dine out, and consumers spend an average of $3.5 Billion towards a night out on Valentine’s Day.

Most bars and restaurants can expect to see an increase in sales on Valentine’s Day without much work, however there’s one little detail that can take your revenue to the next level and make you fall in love with your bottom line this February (and beyond).

The magic is in your music.

We know what you’re thinking, “Play romantic songs on Valentine’s day…that’s kind of obvious. What’s so secret about that? And how does playing MUSIC make you money?”

But stick around, there’s so much more to it.

Your bar or restaurant’s music has the power to enhance the taste of your food or drinks, guide consumers’ menu choices, control your table turn-over and wait times, influence your customer experience, build guest loyalty and even boost your marketing efforts. 

The key is to be strategic with every aspect of your bar or restaurant’s background music. From the genre to the volume and tempo, to the time of day or origin; every detail impacts your brand, consumer behaviour and bottom line.

Your first step to creating an effective Valentine’s Day playlist is to make sure you’re matching your genre to your audience. For example, if your bar or restaurant mainly attracts singles who are there to dance, you’re better off to skip the down-tempo romantic tracks and opt for a more upbeat playlist.

But what about the volume? If you’re a restaurant that’s got a lineup out the door and your goal is to turn tables over quickly, then your best bet is to turn up the volume and make sure your tempo is quick-paced. However, if you’re a chill wine bar that banks on guests staying for longer periods of time and enjoying many fine beverages, you’re better off to keep the music quieter and softer. This is where some of those slow jams come in handy.

Do you have a specific menu item you’d like to push? Consider the origin of music to help boost sales. Looking to promote the jerk chicken? Try a little reggae and watch the orders come in!

Of course, there are the popular Valentine’s Day theme parties that also require special consideration, and in this case your music might deviate from your bar or restaurant’s usual tone. Looking for some off-the-beaten-path music ideas for your unique Valentine’s Day? Check out these playlist ideas from our signature music video programs.

Planning your bar or restaurant’s Valentine’s Day music can be time consuming, so we’ve done some of the work already for our controlPLAY subscribers. Every year our incredible music mixology team puts together a special Valentine’s Day Mix that’s live and ready to go on the first day of February.



For more music tips and step-by-step instructions on how to plan the ultimate theme day in your bar or restaurant any day of the year, download our FREE Theme Night Guide.


controlPLAY is the number one music, music video and digital signage service provider for bars and restaurants. Our exclusive software and exceptional customer service save you time, money and can even increase your revenue—most of our customers see an average increase of $1000 per month. Visit controlplay.com to learn more.

Thursday, 2 February 2017

Last Minute Plays to Help Your Pub Score a Revenue Touchdown on Super Bowl Sunday



Super Bowl Sunday is just days away. How are you feeling?

Are you behind on planning or promoting your pub’s Super Bowl event and are worried about a revenue fumble this weekend?

OR are you prepared and confident that your sports bar will dominate the revenue field—but could use a little good luck charm for that extra push?

Let’s have a time-out to huddle and share a few last minute tricks that will hike your sports bar’s revenue this weekend.

Most of these plays can be implemented as late as game-day itself to give your bar a boost. Here’s the game plan:

- TUNE-UP YOUR TUNES
For some football fans it’s all about the atmosphere: great music, friends and fun. The ambience of your pub directly impacts your Super Bowl success and your guest experience.

The easiest way to create the perfect Super Bowl vibe in your sports bar is by lining up a champion playlist. On game-day, play upbeat tracks and music videos that pump-up your guests.

A fun and energized vibe will encourage guests to stick around for the game and increase the chance that fans will come back and bring their friends next time.

- GAME-TIME SPECIALS
Offering game-day specials is a great way to enhance your pub’s Super Bowl vibe, increase food and beverage purchases and encourage your customers to come back.

Don’t have anything new to offer? Not to worry, a special Super Bowl price on a favorite appetizer or drink is all you need.

- MAKE IT SOCIAL
Just because you haven’t done any pre-promotion doesn’t mean you can’t start NOW. All it takes is a click of a button.

Super Bowl fans have already started to share their excitement on social media. This is a great opportunity to engage with your customers and promote your pub’s specials and
entertainment in real time.

Try incorporating #SuperBowl and #local hashtags on Twitter and Instagram to let local Football fans know your sports pub is celebrating.

If you’re a controlPLAY subscriber, use your FREE myJAM app to engage your guests and instantly increase your social media marketing reach before and after the game


- TURN UP THE VOLUME
Your televisions are your pub’s best friend on game day. But your TV’s can do a lot more to support your bottom line than just play sports.

Maybe the simplest, quickest and easiest thing you can do to build a buzz on game-day is turn your television volume wayyyy up! Big sound is a key ingredient to Super Bowl success!

It seems simple, but you’d be surprised how often this trick is overlooked.


Don’t be caught offside on game-day: check out our FREE After the Game Guide to learn the secrets to maximizing your bar’s game-day revenue.





controlPLAY is the number one music, music video and digital signage service provider for bars and restaurants. Our exclusive software and exceptional customer service save you time, money and can even increase your revenue—most of our customers see an average increase of $1000 per month. Visit controlplay.com to learn more.

Friday, 20 January 2017

The magic mix for your restaurant’s background music

When you opened your bar or restaurant you had a vision, an image, a story you wanted to tell, a feeling you wanted to create.

Admit it: it’s about more than just making a buck.

You’ve invested a lot of money—and emotional capital—into bringing that vision to life. You put a lot of thought, time and money into your menu and your décor.


But what about your sound?

Your background music can be one of the most powerful elements to evoking a positive emotional connection from your customer to your brand, and is arguably the most crucial component to your bar or restaurant’s atmosphere.

Your music is the secret weapon to creating high fives, good times, igniting a flame, and encouraging genuine connection—all factors that contribute to your bottom line. It’s actually kind of incredible the impact your background music can have on your customer experience and your revenue.

However, building your own playlist is like playing roulette with your brand. Make a misstep and your music can actually end up hurting your bottom line—and the image of your brand.

Think about your music like you think about your drinks.

Yes, believe it or not, your playlist has a lot in common with your drinks menu:

  • You wouldn’t serve drinks without a liquor license—music licensing for bars and restaurants is just as important. Not only can it be time consuming to try to curate your own playlists, but it can send you down a rabbit hole of red tape, fines and bad publicity—you don’t have time for that.
  • Playing a random list of songs is the musical equivalent of serving your wine, beer and mixed drinks through a fountain pop dispenser. It’s fast and easy, but completely misses the point. You have a bartender—a mixologist—for a reason: quality control, presentation and serving your guests an experience. The same should be true for your playlist.
  • Like bartending, cultivating the perfect background music for your bar or restaurant is both a science and an art. 
o   In the World of Bartending:

A mixologist is an individual with a passion for combining elixirs and creating extraordinary cocktails, ultimately creating well-balanced experiences.

o   In the World of Playlists:

 A mixologist is an individual with a passion for combining genres, energy and vibes to create extraordinary playlists, ultimately creating well-balanced experiences.




MEET OUR MIXOLOGISTS

Besides taking the stress out of your bar and restaurant music licensing, controlPLAY’s playlist mixologists are the best of the bunch:

- Adam Melrose is our Chief Playlist Officer
- Chris McEwin is our Sr. Playlist Mixologist
- Andrew Moss is our Playlist Mixologist
- Lee Murphy is our New Content Acquisition

Our team at controlPLAY lives for music and innovation. We believe in the power of the playlist and music’s ability to bring people together, create high-fives, foster good times and build lasting memories.


See for yourself what a difference controlPLAY can make for your bar or restaurant’s brand, bottom line and customer experience—and how easy it can be: try our free demo today.


Thursday, 29 December 2016

A Look Back on the Music of 2016

2016 is almost over, but the year’s soundtrack will transcend January 1st and carry on with us as an audio yearbook, stirring up memories and taking us back to relive the moments that moved us January through December.

This year had its ups and downs—especially in the world of music. Sadly, we lost great talents and musical legends with the passing of David Bowie, Prince and Leonard Cohen, among other influencers. Each left behind irreplaceable contributions to music, and will live on through their compositions.

2016 was filled with fierce women in music. Female musicians continued to chart new territory and charge forward: Beyoncé started a buzz with her new album Lemonade, released with a provocative one-hour-long HBO film; Taylor swift became the first woman to win a Grammy for Album of the Year two years in a row; and Madonna was recognized as Woman of the Year at Billboard’s Women in Music event, where she opened up in a blunt, raw and emotional speech about the challenges she faced in her career as a female musician. 

One of the more lighthearted highlights of 2016 was musical meme pandemonium—namely the viral meme of Drake that circulated with the release of the artist’s Views album. The meme became so well-known and highly shared that it inspired the creation of a photo generator app that allowed users to create their own mock-album covers by inserting a tiny sitting Drake into photographs.





Many factors influenced the music of this year, most notably the political landscape, social issues, and the evolution of the way people consume and access music. In 2016—more than ever—music was a social experience and connected people from all walks of life through its unique language.

Here is a list of the songs that you loved this year—controlPLAY’s top 10 most requested music videos of 2016:


  1. Work by Rihanna ft. Drake

  2. Uptown Funk! by Mark Ronson ft. Bruno Mars

  3. Hotline Bling by Drake

  4. Stressed Out by Twenty One Pilots

  5. My House by Flo Rida

  6. Love Yourself by Justin Bieber

  7. Heathens by Twenty One Pilots

  8. Panda by Desiigner

  9. 679 (Remy Boyz) by Fetty Wap

  10. CAN’T STOP THE FEELING! by Justin Timberlake


From the whole team at controlPLAY, Happy New Year! We can’t wait to see what new tunes 2017 will bring.



controlPLAY is the number one music, music video and digital signage service provider for bars and restaurants. Our exclusive software and exceptional customer service save you time, money and can even increase your revenue—most of our customers see an average increase of $1000 per month. Visit controlplay.com to learn more. 


Tuesday, 20 December 2016

Giving Really is the Best Part



Continuing the tradition of helping our community

Think of a time when you felt truly alive, purposeful and fulfilled. Chances are, you can connect those feelings to an act of selflessness—a time you did something to benefit others.

Most of us are fortunate enough to enjoy the holidays as a season of celebration and plenty—come January there are a lot of us who can even see the evidence of these celebrations when we step on the scale or try to squeeze into our skinny jeans (I know I do…).

But some don’t get to experience the holidays that way. Many families struggle just to enjoy a meal, and some children spend Christmas Eve feeling hungry.

In fact, more than 40% of food bank clients in our community are children.

That breaks our hearts.

And it just won’t do.

We know it’s our responsibility to support those who need a helping hand over the holidays. To us, kindness, love and helping others are what the season is really all about. This is why every year we are proud to support the Business Cares Food Drive.

This season we’ve been collecting canned goods, diapers, formula and baby food, where we keep under the office Christmas tree until delivery day on Dec. 21. Last year we donated more than 800 pounds of goods, and this year our staff have been challenged to beat that record. In addition, 787 Networks will donate $2,000 worth of groceries to the food bank.

Helping others feels good, it makes our world a better place, it builds a stronger team and it’s easy.

We're grateful for our subscribers and incredible team who consistently contribute to our success—they make it possible for us to be part of Business Cares and to make a meaningful difference for families in our community.

Please join us in making the holidays happy for everyone, and consider supporting those who could use a little extra help.

From our controlPLAY family to yours, have a warm and happy holiday!



Friday, 16 December 2016

The Sounds of the Season: Jazzy Crooners or Popstar Sensations?


How to build the perfect holiday playlist for your bar or restaurant

Have you ever noticed that some businesses start playing holiday music well before most of us have taken down our Halloween decorations? There’s more to a holiday playlist than just getting into the holly jolly spirit—spreading a little holiday cheer helps to inspire holiday spending, which means a jump-start on seasonal sales.  

In addition to rolling out holiday playlists early, more businesses are favouring modern pop remixes over the holiday classics to cater to younger generations. 

So does this mean that bars and restaurants should jump on the bandwagon and start playing modern holiday pop songs during the first week of November?
MAYBE.
Before you go swapping out your cocktail crooner holiday classics for modern remixes, make sure it’s the right fit for your bar or restaurant. Studies show that the tempo, genre and style of music played in your establishment impacts how your clients perceive your brand and their experience, and can directly impact your bottom line. 

For example, when played in the right kind of establishment, classical music can help increase the amount a consumer will spend. However, this only works for fine dining or bars or restaurants with an upscale vibe—if classical music doesn’t match the brand, it can backfire and actually produce the opposite effect. 

IN SHORT: your holiday genre selection is just as important as your everyday playlist. Any old holiday song won’t do. And just because it’s the trendy or popular choice, doesn’t mean it’s right for your bar or restaurant.

In addition to what kind of music you play, WHEN you queue up your Christmas tunes also makes a big impact on your bar or restaurant’s holiday vibe—and your staff’s patience. There are advantages to starting early; however, some polls suggest that consumers in the USA aren’t ready to get into the holiday spirit until after Thanksgiving. 

A balanced approach to incorporating your holiday sound is the key to success. The best way to extend the life of your holiday mix while maintaining your bar or restaurant’s unique brand identity is to take what we at controlPLAY call the Progressive Hybrid approach.

The Progressive Hybrid approach blends a mix of holiday songs that match your current sound and vibe with your existing playlists. Various holiday tracks are carefully selected to maintain the energy and sound of your brand. The ratio of holiday songs in your playlist increase as it gets closer to the holiday.

Sounds complicated?
IT DOESN'T HAVE TO BE!
With controlPLAY, executing your Progressive Hybrid holiday playlist is a simple click. Getting started is easy, free and there are no strings attached. Contact Jesse Martin one of our solution specialists today.




controlPLAY is the number one music, music video and digital signage service provider for bars and restaurants. Our exclusive software and exceptional customer service save you time, money and can even increase your revenue—most of our customers see an average increase of $1000 per month. Visit controlplay.com to learn more. 




Monday, 5 December 2016

New Years Eve Day

Create an all-day celebration with your music, music video and digital signage system. 

Why limit the New Years Eve countdown to ten seconds? With controlPLAY, your twelve-hour countdown can automatically start at noon! Countdown’s can also start at 6:00 PM or 8:00 PM.

Every half hour, your screens will light up with a notification of how long until the New Year.
At 11pm, the frequency increases, right up to controlPLAY signature New Year’s Eve ten second countdown with Auld Lang Syne and a megamix of party hits to turn the party up.

Your screens will come to life with fireworks and you can add your own Video Text messages to create your branded experience.

Be sure to utilize our New Years Eve Infotainment to let your customers know you are the New Year Eve Celebration Headquarters!
Click here to Opt-In

or please contact us if you would like our Subscriber Success Manager help you create your custom New Year Party!