Wednesday, 8 May 2013

Fanfo Sports News Feed

Fanfo was another one of those ideas that came to us when we were sitting in a customer’s sales environment. That is a politically correct way of saying we were in a bar at the end of a work day on the road.

At this particular sports bar, they had sports schedules and standings printed off of a website and attached to bulletin boards at various sites. I thought it was a great idea. It is relevant information that their customers want to know. The challenge was that some of the bulletin board locations made for awkward places to hang out and check out the standings. Additionally, the font size of the printouts made them difficult to read.

I went back to my wings and beer to tell my associate that I think it is a great idea to engage customers by posting standings for them to view and potentially discuss. Opportunity two surfaced twenty minutes later as the MMA PPV came on the TVs. I didn’t even know there was an event being broadcasted. We ended up staying and having more food and drinks to watch the matches.

My associate and I discussed that we were within minutes of leaving had we not known the PPV was airing. The discussion progressed to how bars could leverage their existing TV real estate to provide sports standings, schedules and upcoming events. We agreed that this had to be automated, updated daily and provide the bar owner the ability to select only the relevant sports to their customers.

As a provider of music, music videos and digital signage to bars, controlPLAY seemed to be a logical network to deliver this information.

We finished our drinks and wings. Jon Jones defeated Vitor Belfort in the fourth round and the concept of fanfo was born.

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