Friday, 27 September 2013

Digital Signage in Your Music Video System?

Is digital signage incorporated into the music video system for your bar? The reality is that digital signage in bars and restaurants is not an if, it’s a when?

Study after study has proven that digital signage improves your customer experience and has significant abilities to increase sales. The challenge is keeping your content current, relevant and entertaining or “Feeding the Beast”.

Our approach is to utilize a music video service for your bar on selected screens to engage and entertain while influencing with integrated digital signage. Creating your digital signage content is no different than selecting your menu items. It has to satisfy your customer’s needs. Are sports schedules and news relevant? Are your customers interested in pregame and post game food specials?

If your when is now, the Effective Digital Signage in Bars and Restaurants whitepaper is a good tool to start planning your digital signage strategy. 

We specialize in creating effective music video and digital signage services for bars and restaurants. 

Tuesday, 17 September 2013

What Does A Music Video Service For Bars Have To Do With Roast Beef?

Music Video Service
When preparing a roast, you can throw it in a pan, put it in the oven preheated to three fifty and come back in two and a half hours. You have a cooked roast of beef.


You could sear the roast, crown it with selected spices , garnish with a selection of organic vegetables to enhance the flavor of your au jus and roast to the perfect temperature. Let it sit and carve.

How does this compare to crafting a great playlist? 

You can dump in thousands of songs and hit shuffle. You have a playlist.


You can take each track, take a serious look at its DNA. Categorize the meta data including genre, sub genre, peak chart position, date of release, BPM, mood, and content rating. Once you have prepared your library, you are ready to create the recipe for your playlist.

Identify the demographic, day part and desired environment.  Match the meta data to build a template, create a test list, modify, create a test list, modify. You get the picture. If you’re not modifying, you’re not tryin’!

We believe our music video service is the best available for your bar or restaurant. Are you interested in reviewing your music video or digital signage system? Our entertainment and marketing consultants can work with you to review your business objectives and discuss industry best practices.

Music Video Servie

We're passionate about playlists and the power of entertainment to transform your business. We don’t do the shuffle!

Friday, 13 September 2013

Next up: Florida Restaurant & Lodging Show 2013!

Interested in Music Video and Digital Signage for your restaurant or bar? Join controlPLAY in attending the 42nd annual Florida Restaurant & Lodging Show taking place at the Orange County Convention Center in Orlando from September 22nd-24th. The Florida Restaurant and Lodging Show is the only industry event to unite Southeast U.S.' restaurant, foodservice and hospitality markets all in one place. This is especially significant since the Sunshine State's Hospitality industry encompasses 71.8 billion dollars, is Florida's largest employer and represents 23% of the state's economy. The event is stock full of educational seminars provided by the reputable Ferdinand Metz Foodservice Forum and special events like 'The Big Party: Voodoo on the Bayou' and 'The Bacon Celebration'. Who doesn't love bacon?

Visit Account Manager, Mat Lunnen, at Booth #1349 to discuss your business' entertainment and marketing needs.

For more information on the Florida Restaurant and Buying Show, please visit

Thursday, 5 September 2013

The Power of the Playlist

Group of friends listening to music at a bar
I had the pleasure of going to a BBQ with friends this past weekend. They had a good playlist going with primarily gold rock hits and then all of the sudden bam, Waylon Jennings! The song did not fit the playlist on paper, however, it was just what it needed to shake things up. The conversation immediately went to the track with typical comments, “I haven’t heard that in a while” to” I was raised on Waylon Jennings”. The host replied “ I wanted to throw in some country that wasn't country”.

I’m not sure if I agree with “that wasn't country”, however, it created a great vibe, conversation and added to a great night with friends. Isn't that what your playlist is supposed to do?