Monday, 22 December 2014

Incorporate Music & Music Video Into Hockey Gameday!

Are you ramping up for the World Junior Hockey Championship in your bar?

The World Junior Hockey Championship provides fast paced, competitive hockey from December 26th – January 5th. We’re working with our subscribers to create a revenue winning game day strategy for their bar.

Let your customers know that you are Game Day Headquarters with controlPLAY digital signage. Schedule your promotional content to automatically play starting now and right through the entire tournament. Be sure to have your post game music or music video playlist ready for the post game party as well.
This also creates a great opportunity to promote other events plus your food and beverage specials. Our scheduling software will automatically play your promotional content when you want it to play. 

At controlPLAY, we’re all about having your customers come a little earlier and staying a little later. 

Monday, 15 December 2014

Digital Signage to Promote Your Gift Cards

Utilize your music and music video system to leverage the TV’s in your bar or restaurant  to promote your gift cards. Gift cards are an effective way to help boost customer spending and generate extra revenue.

Over 57% of consumers who received a gift card will spend more than the initial value on the card – an average of 42% more!

Successful operators encourage their customers to use their Gift cards for:
  • Gift Giving
  • Business Gifts
  • Rewards staff for performance

controlPLAY subscribers effectively use their TV’s to promote their gift cards with strategic Digital Signage.

Thursday, 11 December 2014

controlPLAY is the industry leading source for music and music videos for bars.

Our programmers put in hours compiling meta data to create the perfect sound for your business. We are passionate about curating playlists. Some say we eat drink and sleep music and music videos. So, when the Grammy's announce the Best Music Video Nominations, our eyes and ears perk up.

Here are this year's nominees and how they contribute to playlists that rock hundreds of bars and restaurants.


"We Exist" features Andrew Garfield as a transgender woman building up the courage to visit a bar for the first time. The Spiderman actor supplies a Flashdance-inspired dream sequence that's sure to surprise. It's deep, galvanizing and well deserved of the nomination. You can check it out on our Alternative playlists or add it to one of your custom playlists if you are looking to please an eclectic crowd.


Lil' Jon is no stranger to club hits and with help from DJ Snake he's turned out yet another in 2014. The duo hoped to create a video that captures the melee-like atmosphere of their concerts. They surpassed expectations with this video which provides a wild party experience and gives a whole new definition to the word jiggle. This video is exclusive to our Explicit library and is an excellent choice for any bar looking to heat things up and pump up the crowd any night of the week.


Sia's first ever solo top-ten single is a melancholic tale about the trials of being a party girl, but the video delivers some delightful dissonance with a sensational dance performance from 11-year old Maddie Ziegler. If you want to create a chill vibe with your crowd be sure to check this one out on the Mix, AC and AC Pop playlists.


Pharrell's smash hit from the Despicable Me 2 soundtrack features a plethora of cameos from celebrities ranging from Magic Johnson to Steve Carell. Not only is it one of the most upbeat and fun videos from 2014, but it is also one of the most versatile. Great for family friendly crowds and still hot enough to get people on the dance floor well after the sun sets. Be sure to see it in Adrenaline, Gameday, NRG, Rhythmic and our AC Pop playlists.


You may not yet be familiar with Woodkid's music, but you've definitely seen his work as a music video director; putting together videos for Katy Perry, Taylor Swift, and Lana Del Ray. His 2014 poetic effort on "The Golden Age" may be his best work yet. Because of its runtime (nearly 11 minutes) you won't find it on any of our playlists, but if you're looking to add some depth and atmosphere to one of your laidback playlists be sure to toss this one in.

Tuesday, 9 December 2014

Happy Holiday Playlists!

We believe in the power of the playlist for your restaurant and bar. The holiday season is a time for family and friends to get together at your business for some festive cheer. This is an opportunity for your business to showcase your perfect holiday playlist.

Here are some of our programmer’s successful holiday playlist fundamentals.

  • Program traditional tracks when you are within a couple days of the holiday, however, for most of the month make sure your holiday jams are contemporary and current.
  • Watch your BPM’s(beats per minute or energy). Too many sleepers together can quickly ruin the party mood. Your customers have decided to meet at your bar. Don't drive them away.
  • Early in the month, incorporate a few holiday tracks into your regular playlist. As you draw closer to the holiday, increase the amount of tracks you use in the playlist.
  • Have professional customer appreciation tracks to incorporate into your playlist. We suggest you include these the week before the holiday and the week leading up to New Years Eve.

  • Don’t forget to use your audio and video systems to promote your New Years Eve Party!

controlPLAY provides restaurants and bars with  variety of Signature programs including Rock Bar, Beach Bar and Happy Hour that include holiday tracks into their programming. We also have a selection of dedicated holiday programs as well. You can plan and execute your own holiday playlist strategy or have controlPLAY Music & Music Video for Bars provide you with a single click solution for all your day parts.

Either way, happy holidays and we hope your holiday season rocks!

Click here for our list of Top 25 Holiday Tracks that rock!

Friday, 20 June 2014

Pump up your Playlist with controlPLAY!

It’s time to pump up your playlist with controlPLAY’s Music, Music-Video and Digital Signage services for Bars and Restaurants.

Create your own sound with our exclusive, easy-to-use, powerful tools! There are infinite possibilities. Select specific songs as well as categories, all in the same playlist!

Give specific day-parts a twist by adding existing PROGRAMS to your custom playlist for a specific duration or choose how many songs from that program play in the playlist. 

Your controlPLAY mixes are tight between tracks with exclusive proprietary transition technologies. Every track is individually processed, eliminating the volume going up and down between tracks.

Easily integrate digital signage or promotional messages into your playlists to strategically influence while you entertain. Include video texts in your playlist to promote upcoming specials or wish your customers a Happy Birthday. Include hundreds of RSS feeds for news, sports, and weather scrolls that won’t interrupt the entertainment!

Your custom playlists are easily executed and modified for multiple locations with industry-leading remote management. controlPLAY content delivery network is trusted by North America's largest brands.

You can turn on a channel and hope for the best or you can Pump Up Your Playlist with controlPLAY! 

Music, Music Video, and Digital Signage Services and Systems for Bars and Restaurants!

Wednesday, 18 June 2014

Make Booth #1034 your first stop at the Texas Restaurant Association Marketplace 2014!

Next week, controlPLAY is Houston-bound for the Texas Restaurant Association Marketplace 2014 at the George R. Brown Convention Center! We're looking forward to meeting with progressive restaurant and bar owners and showcasing Version 10 of our Player.

Our Version 10 Software presents with exciting developments including our new Audio-On-Demand Service, Play-ANYTHING Playlists, RSS Feed Compatibility and much more. controlPLAY Subscribers are powering up their playlists like never before!

Stop by Booth #1034 for an in-person demonstration and let's discuss how we can put controlPLAY's Music, Music-Video and Digital Signage Service to work for your business.

For more information on the TRA Marketplace, please visit

Thursday, 10 April 2014

Check out controlPLAY Music & Music-Video for Bars at the NRA Show 2014, Booth 1287!

Next month, we're heading to Chicago, IL, for the National Restaurant Association Show 2014 at McCormick Place!

We're excited to show you how easy it is to take control of your venue's Entertainment and Marketing with our powerful Version 10 Software Tools including Music and Music-Video Play-ANYTHING Playlist capabilities, Day-parted Scheduling ability, Automatic Content updates and more!

This year, the NRA Show will feature 70 educational sessions, a World Culinary Showcase starring celebrity chefs including Graham Elliot and Robert Irvine, a Keynote Presentation from NBA Legend, businessman and philanthropist Earvin "Magic" Johnson and much more.

With an expected attendance of over 60,000 industry professionals, we look forward to making new connections and reconnecting with familiar faces. Stop by Booth 1287 for a demonstration of our Music, Music Video and Digital Signage Service for bars. We would love to discuss how controlPLAY can help you to achieve your business goals.

For more information on the NRA Show 2014, please visit

Friday, 4 April 2014

Are you ready to Power up your Playlist?

What does it mean to take control of your Music, Music-Video and Digital Signage at your bar?

With controlPLAYER Version 10, controlPLAY subscribers can look forward to taking even more control of their Entertainment and Marketing with exciting new features including:
  • Music-Only Playlists: take control of tens of thousands of songs with full Playlist functionality
  • Play-ANYTHING Playlists: Designed to play anything that you throw at them! Including Song Categories/Genres, Video Texts, Infotainment Categories and Player Commands 
  • Enhanced Playlist Functionality: Multi-Select capability, 'Move to Top' & 'Move to Bottom' commands and more!
  • Enhanced Player Controls: Pause and Replay songs easily in your Now Playing bar 

We hope that you will be as excited about controlPLAYER Version 10 as we are. Please don't hesitate to contact us with your questions or comments as this exciting upgrade completes its launch over the next few weeks. 

Friday, 21 March 2014

Increase Revenues with controlPLAY's March Madness Marketing Tools!

It’s March and “We’re Mad About Hoops”. We’re working with our subscribers to utilize their Music and Music Video Systems for their bars to fill seats during March Madness.

Let your customers know if they have filled their brackets,  you’re going to keep their glass full! All the big games are playing at your bar.  We have a full library of Digital Signage and promotional announcements designed specifically to promote all of the games and events.

Utilize our “Smart Marketing” templates in your Music and Music Video System to create automated, strategic “Infotainment “ integrated into the playlist in your bar.  Our Subscriber Success Managers make it as easy as single click to make your bar “Fan Headquarters” for all the madness in March.

March Madness “Smart Marketing” templates are just another example of how a service designed to provide turn key programming solutions will help you build your business. At controlPLAY we know bars... it’s all we do!

Opt in to our March Madness Scheduling Template and start driving customer traffic for upcoming games:

Tuesday, 18 March 2014

Check out our Music & Music-Video System for Bars at Booth #1045 at Nightclub & Bar 2014!

One week until Nightclub &  Bar! Our Music, Music Video and Digital Signage for Bars Team is prepped and ready to go! Our Booth #1045 has been designed to give you a live, interactive controlPLAY experience. Our team will be demonstrating our Music and Music Video Systems. This is your chance to see how easy it is to:
  • Utilize Signature, Essential, Themed and Genre Programs
  • Create Custom Music and Music Video Programs
  • Schedule specific day-parted Programming
  • Integrate Marketing content into your Playlists

We'll have three interactive demo pods with ten video screens. Come see how in only three years, controlPLAY has become the leading Music and Music-Video choice for bars and restaurants. 

Wednesday, 5 March 2014

Create a “Can’t-Miss” annual St. Patrick’s Day Event!

It’s no secret that St. Patrick’s Day is one of the biggest bar days of the year. Out come the Irish and the Irish-for-the-day and your business is put into overdrive. It’s important, however, to be strategic about your St. Patrick’s Day party to ensure maximum profitability, safety and repeat business.

To start, know the demographic you will be catering to. Will your venue be filled with families looking to grab a bite to eat or a younger crowd seeking great music and beer in abundance? Set the atmosphere with St. Patrick’s Day-themed Entertainment and Food & Beverage items. Green Beer, Irish Beer and St. Patrick’s Day cocktails are a must. Unsure what to mix up for your patrons? Check out these green cocktail recipes: Next, serve alcohol safely. Ensure staff members are fully up to speed on procedures for ID checking, keeping track of alcohol consumption and identifying symptoms of intoxication.

Once planning is complete, share about your St. Patrick’s Day Celebration. Let customers know via promotional announcements within your venue and get the word out to the public on your website and Social Media. Host a contest on Facebook and have fans post pictures of themselves to qualify. Award the winner by letting them skip the line and cover.

Come March 17th, get decked out! Ensure staff are dressed the part by having them wear green as opposed to their usual uniforms and fill your venue with easy St. Patrick’s Day-themed decorations like green cups and mugs, shamrock stir sticks, green straws, green beads, balloons and streamers.

This year, plan to have a fun, safe and profitable St. Patrick’s Day and your business’ pot of gold will be well within reach. Visit for previews and information on our St. Patrick’s Day-themed Music-Video Programs, Digital Signage, Automated Countdown and more! 

Friday, 28 February 2014

St. Patrick's Day-themed Music-Video and Digital Signage

At controlPLAY, we believe that it's more than green beer and appetizers that makes for a great St. Patrick's Day Party. Today's consumer seeks an engaging and superior entertainment experience.

We create high-quality themed Music Video programs and Digital Signage Content for bars and restaurants to help owners engage, entertain and inform their customers like never before. This year, we are launching two dedicated St. Patrick's Day Music Video Programs: ST. PATRICK'S, our Irish-Only traditional mix for daytime listening and ST. PATRICK'S PARTY, featuring the latest Party hits and High-Energy, Fun Irish Music to get the party started. We've also created an automated countdown full of a selection of St. Patrick's Day promotions, jokes and teasers to build excitement and awareness prior to the big day.

Catch a glimpse of our St. Patrick's Day Entertainment and Digital Signage and see why themed parties are better with controlPLAY Music Video for Bars:

All of this and more at

Wednesday, 12 February 2014

Engage, Influence and Entertain this Valentine's Day

Today’s consumers have higher expectations than ever before!

Are you using your Music Video system and service to create a unique entertainment experience this Valentine’s Day?

controlPLAY programmers have created the “LOVE CLASSICS” Music Video Program specifically for February 14th. You can also utilize the controlPLAY Digital Signage and Video Text functions to send out special Valentine's Day Messages.

Our focus is to help you to “Power Up” your TV’s with creative entertainment and digital signage content. Put the power of the playlist to work for your bar or restaurant this Valentine's Day with controlPLAY. 

Monday, 27 January 2014

controlPLAY's Music-Video & Digital Signage System exhibits at NCB 2014!

This March, 37,000 industry professionals from over 47 countries will converge in the Entertainment Capital of the World at the 2014 Nightclub and Bar Convention & Trade Show! Thanks to 70 educational seminars, 4 workshops, 3 keynote sessions and 2 back of house tours, the show promises attendees a year's worth of business advice and knowledge in just 3 days. And with 600+ booths to peruse this year, attendees will get the chance to taste, test and view a plethora of the industry's latest and most inventive products and services. And if that wasn't enticing enough, the show is providing the best in Nightlife with Platinum Parties featuring Calvin Harris, Christina Milian, David Guetta, a Welcome Kickoff Party at the Bud Light Hotel and more.

Are you looking for a way to better entertain and engage your customers? Our Music Video and Digital Signage System for bars and restaurants allows you to create your signature entertainment experience as well as increase revenues with effective promotional messaging. And with our Smart Marketing Technology, you can create a custom, automated marketing and entertainment schedule which adheres to your venue's unique day-parts.
Stop by Booth #1045 and say hello to Account Manager Mat Lunnen for a demonstration of our Music Video and Digital Signage service for Bars & Restaurants.

For more information on the Nightclub & Bar Convention and Tradeshow, please visit 

Thursday, 9 January 2014

Take Control of your Entertainment and Marketing at IRFSNY 2014!

Are you planning on attending the International Restaurant and Foodservice Show of New York (IRFSNY) this March? If so, we invite you to visit Account Manager Mat Lunnen at Booth 1511 for a demonstration of our cost-effective Music, Music-Video and Digital Signage System designed specifically for bars and restaurants. With Signature Programs created specifically for themed events and dayparts as well as the ability to customize playlists, we make it easy for you to adapt your music to your unique customer base. What's more, we work with you to establish an automated marketing schedule filled with effective digital signage to promote your products and events.

We're looking forward to exhibiting for the second time at IRFSNY which has proven to be a fantastic networking and learning experience. This year, it is expected that 16,000 industry professionals will be in attendance as well as 550 fellow vendors. Some highlights to look forward to this year include their signature tasting adventure, the Food Trends Experience, the Ultimate Barista Challenge as well as the 25th annual U.S. Pastry Competition. And if you're looking to enhance your knowledge base, the show provides the best in Foodservice education through the Ferdinand Metz Foodservice Forum providing lessons for success and information on the latest trends and best practices.

We hope to meet with you to discuss the entertainment and marketing plans for your business. Stop by Booth 1511 and say hello. We would love to meet with you!

*For more information on the International Restaurant and Foodservice Show of New York, please visit

Wednesday, 8 January 2014

See controlPLAY Music Video for Bars at Booth 1943 at CRFA 2014!

controlPLAY Music Video for Bars is looking forward to exhibiting for the third time at this year's Canadian Restaurant and Foodservices Association Show. The CRFA show reports an attendance of 13,000 industry professionals and attendees from over three quarters of the top 100 foodservice companies in Canada together representing a $65-billion dollar sector. 

Aside from a fantastic networking experience, the event also boasts an exciting lineup of Chef Demonstrations including appearances from Food Network Celebrity Chef, Roger Mooking and Canada's first and only Certified Master Chef, Judson Simpson. What's more, the show also offers a host of Educational Seminars addressing the latest foodservice industry trends with presentations such as 'The Future of Local Restaurant Marketing in a Mobile World' presented by Bubble Finder's Ali Shah. 

We're excited to meet with industry figures, see some familiar faces, learn more about Canada's foodservice industry and demonstrate our Music-Video and Digital Signage service designed for bars and restaurants. Visit Account Manager, Jesse Martin, at Booth 1943 for a discussion of your business' entertainment and marketing needs. See you there! 

For more information on the Canadian Restaurant and Foodservices Association Show, please visit

Monday, 6 January 2014

Create a Tailgate Party With Your Music Video System!

Its playoff time and controlPLAY Music Video System subscribers are getting ready to tailgate?

Get your customers to your bar earlier. Create a party atmosphere with a great music video playlist. We suggest high energy "beer drinking songs". Rock, Alternative Rock, Classic Rock, Indie Rock and New Country Hits will create the party you want before the big game. Keep your BPM in the range of 110 - 130. Check out our Tailgate program. You can use it as is or tweak it to your specific needs. It's easy with the controlPLAY "Smart Playlist Builder". Here is a sample of Tailgate tunes.
Now the secret is to to pump up the crowd. Be sure to have elements in the playlist to get them going. We like to use sirens, horns and home team shoutouts. We also include an automated countdown to the kick off. Some subscribers have had limited time offers associated to specific points to the count down.

We have awesome tools to automatically create the “Stadium” experience in your bar.

Call today to put controlPLAY to work for you!