Monday, 27 January 2014

controlPLAY's Music-Video & Digital Signage System exhibits at NCB 2014!

This March, 37,000 industry professionals from over 47 countries will converge in the Entertainment Capital of the World at the 2014 Nightclub and Bar Convention & Trade Show! Thanks to 70 educational seminars, 4 workshops, 3 keynote sessions and 2 back of house tours, the show promises attendees a year's worth of business advice and knowledge in just 3 days. And with 600+ booths to peruse this year, attendees will get the chance to taste, test and view a plethora of the industry's latest and most inventive products and services. And if that wasn't enticing enough, the show is providing the best in Nightlife with Platinum Parties featuring Calvin Harris, Christina Milian, David Guetta, a Welcome Kickoff Party at the Bud Light Hotel and more.

Are you looking for a way to better entertain and engage your customers? Our Music Video and Digital Signage System for bars and restaurants allows you to create your signature entertainment experience as well as increase revenues with effective promotional messaging. And with our Smart Marketing Technology, you can create a custom, automated marketing and entertainment schedule which adheres to your venue's unique day-parts.
Stop by Booth #1045 and say hello to Account Manager Mat Lunnen for a demonstration of our Music Video and Digital Signage service for Bars & Restaurants.

For more information on the Nightclub & Bar Convention and Tradeshow, please visit 

Thursday, 9 January 2014

Take Control of your Entertainment and Marketing at IRFSNY 2014!

Are you planning on attending the International Restaurant and Foodservice Show of New York (IRFSNY) this March? If so, we invite you to visit Account Manager Mat Lunnen at Booth 1511 for a demonstration of our cost-effective Music, Music-Video and Digital Signage System designed specifically for bars and restaurants. With Signature Programs created specifically for themed events and dayparts as well as the ability to customize playlists, we make it easy for you to adapt your music to your unique customer base. What's more, we work with you to establish an automated marketing schedule filled with effective digital signage to promote your products and events.

We're looking forward to exhibiting for the second time at IRFSNY which has proven to be a fantastic networking and learning experience. This year, it is expected that 16,000 industry professionals will be in attendance as well as 550 fellow vendors. Some highlights to look forward to this year include their signature tasting adventure, the Food Trends Experience, the Ultimate Barista Challenge as well as the 25th annual U.S. Pastry Competition. And if you're looking to enhance your knowledge base, the show provides the best in Foodservice education through the Ferdinand Metz Foodservice Forum providing lessons for success and information on the latest trends and best practices.

We hope to meet with you to discuss the entertainment and marketing plans for your business. Stop by Booth 1511 and say hello. We would love to meet with you!

*For more information on the International Restaurant and Foodservice Show of New York, please visit

Wednesday, 8 January 2014

See controlPLAY Music Video for Bars at Booth 1943 at CRFA 2014!

controlPLAY Music Video for Bars is looking forward to exhibiting for the third time at this year's Canadian Restaurant and Foodservices Association Show. The CRFA show reports an attendance of 13,000 industry professionals and attendees from over three quarters of the top 100 foodservice companies in Canada together representing a $65-billion dollar sector. 

Aside from a fantastic networking experience, the event also boasts an exciting lineup of Chef Demonstrations including appearances from Food Network Celebrity Chef, Roger Mooking and Canada's first and only Certified Master Chef, Judson Simpson. What's more, the show also offers a host of Educational Seminars addressing the latest foodservice industry trends with presentations such as 'The Future of Local Restaurant Marketing in a Mobile World' presented by Bubble Finder's Ali Shah. 

We're excited to meet with industry figures, see some familiar faces, learn more about Canada's foodservice industry and demonstrate our Music-Video and Digital Signage service designed for bars and restaurants. Visit Account Manager, Jesse Martin, at Booth 1943 for a discussion of your business' entertainment and marketing needs. See you there! 

For more information on the Canadian Restaurant and Foodservices Association Show, please visit

Monday, 6 January 2014

Create a Tailgate Party With Your Music Video System!

Its playoff time and controlPLAY Music Video System subscribers are getting ready to tailgate?

Get your customers to your bar earlier. Create a party atmosphere with a great music video playlist. We suggest high energy "beer drinking songs". Rock, Alternative Rock, Classic Rock, Indie Rock and New Country Hits will create the party you want before the big game. Keep your BPM in the range of 110 - 130. Check out our Tailgate program. You can use it as is or tweak it to your specific needs. It's easy with the controlPLAY "Smart Playlist Builder". Here is a sample of Tailgate tunes.
Now the secret is to to pump up the crowd. Be sure to have elements in the playlist to get them going. We like to use sirens, horns and home team shoutouts. We also include an automated countdown to the kick off. Some subscribers have had limited time offers associated to specific points to the count down.

We have awesome tools to automatically create the “Stadium” experience in your bar.

Call today to put controlPLAY to work for you!