Friday, 21 March 2014

Increase Revenues with controlPLAY's March Madness Marketing Tools!

It’s March and “We’re Mad About Hoops”. We’re working with our subscribers to utilize their Music and Music Video Systems for their bars to fill seats during March Madness.

Let your customers know if they have filled their brackets,  you’re going to keep their glass full! All the big games are playing at your bar.  We have a full library of Digital Signage and promotional announcements designed specifically to promote all of the games and events.

Utilize our “Smart Marketing” templates in your Music and Music Video System to create automated, strategic “Infotainment “ integrated into the playlist in your bar.  Our Subscriber Success Managers make it as easy as single click to make your bar “Fan Headquarters” for all the madness in March.

March Madness “Smart Marketing” templates are just another example of how a service designed to provide turn key programming solutions will help you build your business. At controlPLAY we know bars... it’s all we do!

Opt in to our March Madness Scheduling Template and start driving customer traffic for upcoming games:

Tuesday, 18 March 2014

Check out our Music & Music-Video System for Bars at Booth #1045 at Nightclub & Bar 2014!

One week until Nightclub &  Bar! Our Music, Music Video and Digital Signage for Bars Team is prepped and ready to go! Our Booth #1045 has been designed to give you a live, interactive controlPLAY experience. Our team will be demonstrating our Music and Music Video Systems. This is your chance to see how easy it is to:
  • Utilize Signature, Essential, Themed and Genre Programs
  • Create Custom Music and Music Video Programs
  • Schedule specific day-parted Programming
  • Integrate Marketing content into your Playlists

We'll have three interactive demo pods with ten video screens. Come see how in only three years, controlPLAY has become the leading Music and Music-Video choice for bars and restaurants. 

Wednesday, 5 March 2014

Create a “Can’t-Miss” annual St. Patrick’s Day Event!

It’s no secret that St. Patrick’s Day is one of the biggest bar days of the year. Out come the Irish and the Irish-for-the-day and your business is put into overdrive. It’s important, however, to be strategic about your St. Patrick’s Day party to ensure maximum profitability, safety and repeat business.

To start, know the demographic you will be catering to. Will your venue be filled with families looking to grab a bite to eat or a younger crowd seeking great music and beer in abundance? Set the atmosphere with St. Patrick’s Day-themed Entertainment and Food & Beverage items. Green Beer, Irish Beer and St. Patrick’s Day cocktails are a must. Unsure what to mix up for your patrons? Check out these green cocktail recipes: Next, serve alcohol safely. Ensure staff members are fully up to speed on procedures for ID checking, keeping track of alcohol consumption and identifying symptoms of intoxication.

Once planning is complete, share about your St. Patrick’s Day Celebration. Let customers know via promotional announcements within your venue and get the word out to the public on your website and Social Media. Host a contest on Facebook and have fans post pictures of themselves to qualify. Award the winner by letting them skip the line and cover.

Come March 17th, get decked out! Ensure staff are dressed the part by having them wear green as opposed to their usual uniforms and fill your venue with easy St. Patrick’s Day-themed decorations like green cups and mugs, shamrock stir sticks, green straws, green beads, balloons and streamers.

This year, plan to have a fun, safe and profitable St. Patrick’s Day and your business’ pot of gold will be well within reach. Visit for previews and information on our St. Patrick’s Day-themed Music-Video Programs, Digital Signage, Automated Countdown and more!