Monday, 22 December 2014

Incorporate Music & Music Video Into Hockey Gameday!



Are you ramping up for the World Junior Hockey Championship in your bar?

The World Junior Hockey Championship provides fast paced, competitive hockey from December 26th – January 5th. We’re working with our subscribers to create a revenue winning game day strategy for their bar.

Let your customers know that you are Game Day Headquarters with controlPLAY digital signage. Schedule your promotional content to automatically play starting now and right through the entire tournament. Be sure to have your post game music or music video playlist ready for the post game party as well.
This also creates a great opportunity to promote other events plus your food and beverage specials. Our scheduling software will automatically play your promotional content when you want it to play. 

At controlPLAY, we’re all about having your customers come a little earlier and staying a little later. 




Monday, 15 December 2014

Digital Signage to Promote Your Gift Cards


Utilize your music and music video system to leverage the TV’s in your bar or restaurant  to promote your gift cards. Gift cards are an effective way to help boost customer spending and generate extra revenue.

Over 57% of consumers who received a gift card will spend more than the initial value on the card – an average of 42% more!

Successful operators encourage their customers to use their Gift cards for:
  • Gift Giving
  • Business Gifts
  • Rewards staff for performance

controlPLAY subscribers effectively use their TV’s to promote their gift cards with strategic Digital Signage.




Thursday, 11 December 2014

controlPLAY is the industry leading source for music and music videos for bars.

Our programmers put in hours compiling meta data to create the perfect sound for your business. We are passionate about curating playlists. Some say we eat drink and sleep music and music videos. So, when the Grammy's announce the Best Music Video Nominations, our eyes and ears perk up.

Here are this year's nominees and how they contribute to playlists that rock hundreds of bars and restaurants.


ARCADE FIRE - WE EXIST

"We Exist" features Andrew Garfield as a transgender woman building up the courage to visit a bar for the first time. The Spiderman actor supplies a Flashdance-inspired dream sequence that's sure to surprise. It's deep, galvanizing and well deserved of the nomination. You can check it out on our Alternative playlists or add it to one of your custom playlists if you are looking to please an eclectic crowd.


DJ SNAKE FT. LIL' JON - TURN DOWN FOR WHAT

Lil' Jon is no stranger to club hits and with help from DJ Snake he's turned out yet another in 2014. The duo hoped to create a video that captures the melee-like atmosphere of their concerts. They surpassed expectations with this video which provides a wild party experience and gives a whole new definition to the word jiggle. This video is exclusive to our Explicit library and is an excellent choice for any bar looking to heat things up and pump up the crowd any night of the week.


SIA - CHANDELIER

Sia's first ever solo top-ten single is a melancholic tale about the trials of being a party girl, but the video delivers some delightful dissonance with a sensational dance performance from 11-year old Maddie Ziegler. If you want to create a chill vibe with your crowd be sure to check this one out on the Mix, AC and AC Pop playlists.

PHARRELL WILLIAMS - HAPPY

Pharrell's smash hit from the Despicable Me 2 soundtrack features a plethora of cameos from celebrities ranging from Magic Johnson to Steve Carell. Not only is it one of the most upbeat and fun videos from 2014, but it is also one of the most versatile. Great for family friendly crowds and still hot enough to get people on the dance floor well after the sun sets. Be sure to see it in Adrenaline, Gameday, NRG, Rhythmic and our AC Pop playlists.


WOODKID - THE GOLDEN AGE

You may not yet be familiar with Woodkid's music, but you've definitely seen his work as a music video director; putting together videos for Katy Perry, Taylor Swift, and Lana Del Ray. His 2014 poetic effort on "The Golden Age" may be his best work yet. Because of its runtime (nearly 11 minutes) you won't find it on any of our playlists, but if you're looking to add some depth and atmosphere to one of your laidback playlists be sure to toss this one in.



Tuesday, 9 December 2014

Happy Holiday Playlists!

We believe in the power of the playlist for your restaurant and bar. The holiday season is a time for family and friends to get together at your business for some festive cheer. This is an opportunity for your business to showcase your perfect holiday playlist.

Here are some of our programmer’s successful holiday playlist fundamentals.

  • Program traditional tracks when you are within a couple days of the holiday, however, for most of the month make sure your holiday jams are contemporary and current.
  • Watch your BPM’s(beats per minute or energy). Too many sleepers together can quickly ruin the party mood. Your customers have decided to meet at your bar. Don't drive them away.
  • Early in the month, incorporate a few holiday tracks into your regular playlist. As you draw closer to the holiday, increase the amount of tracks you use in the playlist.
  • Have professional customer appreciation tracks to incorporate into your playlist. We suggest you include these the week before the holiday and the week leading up to New Years Eve.

  • Don’t forget to use your audio and video systems to promote your New Years Eve Party!

controlPLAY provides restaurants and bars with  variety of Signature programs including Rock Bar, Beach Bar and Happy Hour that include holiday tracks into their programming. We also have a selection of dedicated holiday programs as well. You can plan and execute your own holiday playlist strategy or have controlPLAY Music & Music Video for Bars provide you with a single click solution for all your day parts.

Either way, happy holidays and we hope your holiday season rocks!

Click here for our list of Top 25 Holiday Tracks that rock!