Tuesday, 24 March 2015

controlPLAY's Custom Music, Music Video, and Digital Signage Headquarters.

The testing ground for our custom music programs for restaurants is our office! A significant part of our culture is our office entertainment system. Eighteen  TVs , sixteen speakers and three zones.  We are passionate about the power of the playlist. Every day we feature different programs to review and tweak our templates as well as  the content pulled to ensure the desired energy of the program is achieved.

We provide custom day parted programs for our subscribers that can vary by day and time of day. Our Programmers and Subscriber Success Managers create a schedule to match your playlists to your varying demographics.

Digital signage strategies are also tested in our office environment. Colour combinations, fonts, audio effects and other elements are tested for effectiveness. During the test we will survey our staff for recall to support our subscribers marketing goals.

Without a doubt, our office rocks. We look forward to creating a custom music program for your restaurant and bar too!

Monday, 23 March 2015

Stay in control with your Custom Music Playlist.

Working for a custom music and music video service for bars and restaurants, I constantly meet hospitality professionals who swear by their jukebox. The list of pros and cons of owning one is never-ending, but could your jukebox be costing you business? After recently coming across the article How to high-jack a country jukebox with a smartphone., I decided to conduct my own experiment. 

How many steps would it take to destroy a bar’s atmosphere with a jukebox? The answer was four:
First, walk into any bar that uses a jukebox. Depending on the type of jukebox, grab some change or use your phone to log on to its app. Request 12 songs that are the complete opposite of what’s being played. Then, sit back and watch the bar clear out a little more with every song.

Lucky for my local bars and restaurants, I decided against it knowing how detrimental it would be to their business. I can’t, however, speak for the next brokenhearted girl that walks into a country bar with some spare change and is a few drinks in. All I can do is cross my fingers and hope their Friday night crowd happen to be Celine Dion fans.
controlPLAY’s Music, Music Video, and Digital Signage services not only help hospitality professionals take control of their entertainment, but allow customers to request some of their favourite songs without impacting the desired atmosphere.

Click below for a free online demonstration to see how!
 controlPLAY Online Demonstration

Wednesday, 18 March 2015

St. Paddy’s Celebration at controlPLAY!

It was a great St. Paddy’s celebration at controlPLAY. Our team put on the green and had a great time. We believe in the power of the playlist to elevate the environment at your bar or restaurant. We had the controlPLAY St. Patrick’s Party Mix playing all day long. Irish classics mixed with classic party tracks.

This is just another example how we create single click custom music programs for bars and restaurants.

We hope you had a great St. Patrick’s Day too!

 St. Patrick's Day Music Video Programs
Cheers! Click the photo to preview our St. Patrick's Day Music Video Programs.