Friday, 19 February 2016

Forward Thinking about Background Music

Feral Foodies travel in herds, perhaps half-a-dozen strong, constantly "trying new places". There is still plenty of potential for you to impress them and make your establishment one of their favorites.

You cannot, however, rely on Great Food alone. While the quality of the product is of primary importance, the food itself is often of secondary importance compared to the other things going on around it.

Your primary product is mood or atmosphere. You're selling fun, romance, excitement, convenience, expectation, conviviality, entertainment, or a place to celebrate. Failure to acknowledge and act on that will mark the end of your business. The very best Chateaubriand in a silent, plain brick room won't taste nearly as fine as a Burger Royale in a fun, friendly neighborhood pub.

Interestingly enough, all those factors are influenced by your musical selection. The wrong music cost you money; the right music increases your profits. For example, men seem unaffected by tempo, but prefer a faster pace, while women prefer slower music, which does affect their purchasing decisions.

Music with a slower tempo increases the dwell time of your customers; a faster tempo gets them on their way sooner. Their respective purchases total $86.28 (slow), and a $76.74 (fast), so if you're not at full capacity you will make more money if they stick around a little bit longer. The difference between the two is 26 minutes on average, and increases sales by 13%. You know your business best, so decide if it is a worthwhile trade off for you.


Properly considered music takes into consideration your price point, your audience, and even the time of day. It influences how much your clientele will spend, how satisfied they will be with the products, and even whether they'll return to your establishment for future purchases. Faster music in busy times can result in better throughput; slower music in relaxed times can result in higher sales.

Soul, Jazz, and Lounge music can increase customer loyalty, and increase the amount they will spend. In an upscale environment, Classical music significantly increases the amount that people are willing to pay for most products.

This is important since even a few percentage points can be the difference between profitability, break-even, and actually losing money. You do want to make a profit, so get this handled today.

Wednesday, 17 February 2016

Drive Sales with controlPLAY's March Madness Marketing Tools!

It’s almost spring and you know what that means, it’s time to “March in for Some Hoops”. Working closely with our subscribers, we’ve found a number of ways to utilize their Music and Music Video Systems to pack their venues for March Madness!

Ice cold beers, hot wings, and their favourite teams on your screens! Ensure your customers know your venue is the destination for College Hoops in March. Take your pick from our library of Digital Signage and promotional announcements to promote games, events, and specials.

Utilize “Smart Marketing” templates in your Music and Music Video System to integrate Infotainment with your high-energy playlists. Your Subscriber Success Managers can bring all the excitement of courtside seats to your venue with a single click!

Whether they are cheering for Kentucky, or betting on Virginia, keep your customers coming back for more. Let controlPLAY help bring all the madness of March to your venue, it’s what we do best!

Click below for a free online demo and see how controlPLAY’s turn-key solutions help build businesses like yours.

Tuesday, 16 February 2016

Big Winners Last Night at the Grammy's

Congrats to all of the winners last night!!

As the leader in bringing relevant music and music-video playlists to Bars and Restaurants we love taking in the Grammy's every year. It's great to see the artists receiving the credit they are due.

You'll find all of the great tracks from the winners last night spread across all of our mixes.

Let's have a look at some of the winners:

1989- Taylor Swift

Ed Sheeran - Thinking Out Loud

Mark Ronson ft. Bruno Mars - Uptown Funk!

Meghan Trainor

Kendrick Lamar - To Pimp a Butterfly

Little Big Town - Girl Crush

Alabama Shakes - Don't Wanna Fight

Muse - Drones

Skrillex and Diplo - Where are U Now with Justin Bieber

It was a great night for music and we're already counting the days 'til next year. 

Adam Melrose
Chief Playlist Officer

Thursday, 11 February 2016

Love is in your speakers!

It's that time of year again. Time to buy the chocolates, send the flowers and make the reservations... or at least try to remember to! lol

As the leader in Music and Music Video entertainment for bars and restaurants we want to always have relevant playlists ready for you at all times of the year. These may come in the form of Custom or Pre-Built playlists.

As with any other holiday we've got you covered for Valentine's Day.
The mix is now live on your Player. You can play it on the fly or schedule it accordingly.

Have a happy Valentine's Day!!

Adam Melrose
Chief Playlist Officer
787 Networks - Home of controlPLAY

Tuesday, 2 February 2016

After the Game Music & Music Video Playlists

Hundreds of bars and restaurants utilize the controlPLAY music, music video and digital signage system to create post-game events that keep their customers in their seats.

Whether you are a full on sports bar with dozens of TV’s or a corner bar with some big screens, there are proven actions you can take to increase your revenue.

Entertaining playlists coupled with engaging digital signage that sells is  key to increasing game day revenues.

Interested in:

  • Targeting your demographic
  • Creating effective pre-game promotions
  • Scheduling effective digital signage that sells
  • Post game entertainment strategies
Download our free “After the Game” guide and find out how businesses just like yours are keeping their customers in their seats after the game!