Wednesday, 31 August 2016

Score a Revenue Touchdown this Football Season: How Digital Signage and an Online Jukebox Takes Your Bar or Restaurant into the End Zone

For many of us the end of summer is a bummer. But for football fans, the first week of September is what they’ve been waiting for all year: time to gear-up and pull on their jerseys to start cheering on their favorite team. However, this time of year isn’t just for football fans; it’s a golden opportunity to boost your sports pub’s revenue by setting the right vibe, creating targeted digital signage and leveraging the magic of an online jukebox.

The 97th NFL season kicks off on September 8, when the Carolina Panthers visit the Denver Broncos in their home stadium. Is your sports pub ready for the kickoff? If you make the right play you can ensure that your pub is the local football hot spot and the next best thing to the stadium—and increase your monthly revenue by $1000/month!

Don’t fumble through the season. Time for a huddle to learn controlPLAY’s five easy tips to hike your pub’s revenue this fall:

  1. Create the vibe

  2. Of course the sport is the most important part of game day, but for some fans it’s all about the atmosphere: great tunes, food, friends and fun. The ambience of your pub directly impacts the tone of the game.

    Make sure you start strong by playing upbeat tracks and music videos that pump-up your guests, and showing relevant and engaging content on your screens. An energized and fun vibe will encourage guests to stick around for the game and increase the chances that fans will come back and bring their friends for the next game.

  3. Game time specials

  4. Offering game day specials is a great way to enhance your pub’s vibe, increase food and beverage purchases and encourage your customers to come back. For example, during the game you might consider offering a discounted beverage to encourage guests to come for the game, and after the game you could promote an appetizer deal to entice guests to stick around.

  5. Arrange post-game and pre-game entertainment

  6. One of the best ways to increase your pub’s game day revenue is by stretching the celebration out beyond just the duration of the game. Pre and post-game entertainment, contests and specials start the fun early and keep it going long after the game to maximize your guest experience and increase their average spending.

  7. Make it social

  8. Your football fans will undoubtedly share their excitement about the game on social media. This is a great opportunity to engage with your customers and promote your specials and entertainment. Some ways to incorporate social media into your promotion plan are:

    • Post your game plans on social networking sites leading up to the game
    • Incorporate popular football-related hashtags to help target your posts on Twitter and Instagram
    • Create a hashtag that includes your pub’s name and host a Twitter contest for your guests during the game
    • Use controlPLAY’s FREE myJAM app to engage your guests and increase your social media marketing reach before and after the game

  9. Leverage your television with digital signage

  10. Your televisions are your pub’s best friend on game day. But your TV’s can do a lot more to support your bottom line than just play sports. To get the most out of your televisions on game day:

    1. Place many TVs in visible places
    2. Opt for larger screens whenever possible
    3. Turn the volume wayyyy up! Big sound is a key ingredient to game day success
    4. Incorporate digital signage to share targeted messages for your pub. For example, during commercials use your TV to promote your own specials and events

Why not save yourself some time and money? Handoff your entertainment to contolPLAY and score a revenue touchdown for your pub this season. For more tips on how your bar or restaurant can make the most out of football season, check out our FREE After the Game guide.

controlPLAY Guide - After the Game

controlPLAY is the only music, music video and digital signage service provider created just for bars and restaurants. For more information, send us a note at

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