Thursday, 29 December 2016

A Look Back on the Music of 2016

2016 is almost over, but the year’s soundtrack will transcend January 1st and carry on with us as an audio yearbook, stirring up memories and taking us back to relive the moments that moved us January through December.

This year had its ups and downs—especially in the world of music. Sadly, we lost great talents and musical legends with the passing of David Bowie, Prince and Leonard Cohen, among other influencers. Each left behind irreplaceable contributions to music, and will live on through their compositions.

2016 was filled with fierce women in music. Female musicians continued to chart new territory and charge forward: BeyoncĂ© started a buzz with her new album Lemonade, released with a provocative one-hour-long HBO film; Taylor swift became the first woman to win a Grammy for Album of the Year two years in a row; and Madonna was recognized as Woman of the Year at Billboard’s Women in Music event, where she opened up in a blunt, raw and emotional speech about the challenges she faced in her career as a female musician. 

One of the more lighthearted highlights of 2016 was musical meme pandemonium—namely the viral meme of Drake that circulated with the release of the artist’s Views album. The meme became so well-known and highly shared that it inspired the creation of a photo generator app that allowed users to create their own mock-album covers by inserting a tiny sitting Drake into photographs.





Many factors influenced the music of this year, most notably the political landscape, social issues, and the evolution of the way people consume and access music. In 2016—more than ever—music was a social experience and connected people from all walks of life through its unique language.

Here is a list of the songs that you loved this year—controlPLAY’s top 10 most requested music videos of 2016:


  1. Work by Rihanna ft. Drake

  2. Uptown Funk! by Mark Ronson ft. Bruno Mars

  3. Hotline Bling by Drake

  4. Stressed Out by Twenty One Pilots

  5. My House by Flo Rida

  6. Love Yourself by Justin Bieber

  7. Heathens by Twenty One Pilots

  8. Panda by Desiigner

  9. 679 (Remy Boyz) by Fetty Wap

  10. CAN’T STOP THE FEELING! by Justin Timberlake


From the whole team at controlPLAY, Happy New Year! We can’t wait to see what new tunes 2017 will bring.



controlPLAY is the number one music, music video and digital signage service provider for bars and restaurants. Our exclusive software and exceptional customer service save you time, money and can even increase your revenue—most of our customers see an average increase of $1000 per month. Visit controlplay.com to learn more. 


Tuesday, 20 December 2016

Giving Really is the Best Part



Continuing the tradition of helping our community

Think of a time when you felt truly alive, purposeful and fulfilled. Chances are, you can connect those feelings to an act of selflessness—a time you did something to benefit others.

Most of us are fortunate enough to enjoy the holidays as a season of celebration and plenty—come January there are a lot of us who can even see the evidence of these celebrations when we step on the scale or try to squeeze into our skinny jeans (I know I do…).

But some don’t get to experience the holidays that way. Many families struggle just to enjoy a meal, and some children spend Christmas Eve feeling hungry.

In fact, more than 40% of food bank clients in our community are children.

That breaks our hearts.

And it just won’t do.

We know it’s our responsibility to support those who need a helping hand over the holidays. To us, kindness, love and helping others are what the season is really all about. This is why every year we are proud to support the Business Cares Food Drive.

This season we’ve been collecting canned goods, diapers, formula and baby food, where we keep under the office Christmas tree until delivery day on Dec. 21. Last year we donated more than 800 pounds of goods, and this year our staff have been challenged to beat that record. In addition, 787 Networks will donate $2,000 worth of groceries to the food bank.

Helping others feels good, it makes our world a better place, it builds a stronger team and it’s easy.

We're grateful for our subscribers and incredible team who consistently contribute to our success—they make it possible for us to be part of Business Cares and to make a meaningful difference for families in our community.

Please join us in making the holidays happy for everyone, and consider supporting those who could use a little extra help.

From our controlPLAY family to yours, have a warm and happy holiday!



Friday, 16 December 2016

The Sounds of the Season: Jazzy Crooners or Popstar Sensations?


How to build the perfect holiday playlist for your bar or restaurant

Have you ever noticed that some businesses start playing holiday music well before most of us have taken down our Halloween decorations? There’s more to a holiday playlist than just getting into the holly jolly spirit—spreading a little holiday cheer helps to inspire holiday spending, which means a jump-start on seasonal sales.  

In addition to rolling out holiday playlists early, more businesses are favouring modern pop remixes over the holiday classics to cater to younger generations. 

So does this mean that bars and restaurants should jump on the bandwagon and start playing modern holiday pop songs during the first week of November?
MAYBE.
Before you go swapping out your cocktail crooner holiday classics for modern remixes, make sure it’s the right fit for your bar or restaurant. Studies show that the tempo, genre and style of music played in your establishment impacts how your clients perceive your brand and their experience, and can directly impact your bottom line. 

For example, when played in the right kind of establishment, classical music can help increase the amount a consumer will spend. However, this only works for fine dining or bars or restaurants with an upscale vibe—if classical music doesn’t match the brand, it can backfire and actually produce the opposite effect. 

IN SHORT: your holiday genre selection is just as important as your everyday playlist. Any old holiday song won’t do. And just because it’s the trendy or popular choice, doesn’t mean it’s right for your bar or restaurant.

In addition to what kind of music you play, WHEN you queue up your Christmas tunes also makes a big impact on your bar or restaurant’s holiday vibe—and your staff’s patience. There are advantages to starting early; however, some polls suggest that consumers in the USA aren’t ready to get into the holiday spirit until after Thanksgiving. 

A balanced approach to incorporating your holiday sound is the key to success. The best way to extend the life of your holiday mix while maintaining your bar or restaurant’s unique brand identity is to take what we at controlPLAY call the Progressive Hybrid approach.

The Progressive Hybrid approach blends a mix of holiday songs that match your current sound and vibe with your existing playlists. Various holiday tracks are carefully selected to maintain the energy and sound of your brand. The ratio of holiday songs in your playlist increase as it gets closer to the holiday.

Sounds complicated?
IT DOESN'T HAVE TO BE!
With controlPLAY, executing your Progressive Hybrid holiday playlist is a simple click. Getting started is easy, free and there are no strings attached. Contact Jesse Martin one of our solution specialists today.




controlPLAY is the number one music, music video and digital signage service provider for bars and restaurants. Our exclusive software and exceptional customer service save you time, money and can even increase your revenue—most of our customers see an average increase of $1000 per month. Visit controlplay.com to learn more. 




Monday, 5 December 2016

New Years Eve Day

Create an all-day celebration with your music, music video and digital signage system. 

Why limit the New Years Eve countdown to ten seconds? With controlPLAY, your twelve-hour countdown can automatically start at noon! Countdown’s can also start at 6:00 PM or 8:00 PM.

Every half hour, your screens will light up with a notification of how long until the New Year.
At 11pm, the frequency increases, right up to controlPLAY signature New Year’s Eve ten second countdown with Auld Lang Syne and a megamix of party hits to turn the party up.

Your screens will come to life with fireworks and you can add your own Video Text messages to create your branded experience.

Be sure to utilize our New Years Eve Infotainment to let your customers know you are the New Year Eve Celebration Headquarters!
Click here to Opt-In

or please contact us if you would like our Subscriber Success Manager help you create your custom New Year Party!