Friday, 20 January 2017

The magic mix for your restaurant’s background music

When you opened your bar or restaurant you had a vision, an image, a story you wanted to tell, a feeling you wanted to create.

Admit it: it’s about more than just making a buck.

You’ve invested a lot of money—and emotional capital—into bringing that vision to life. You put a lot of thought, time and money into your menu and your d├ęcor.

But what about your sound?

Your background music can be one of the most powerful elements to evoking a positive emotional connection from your customer to your brand, and is arguably the most crucial component to your bar or restaurant’s atmosphere.

Your music is the secret weapon to creating high fives, good times, igniting a flame, and encouraging genuine connection—all factors that contribute to your bottom line. It’s actually kind of incredible the impact your background music can have on your customer experience and your revenue.

However, building your own playlist is like playing roulette with your brand. Make a misstep and your music can actually end up hurting your bottom line—and the image of your brand.

Think about your music like you think about your drinks.

Yes, believe it or not, your playlist has a lot in common with your drinks menu:

  • You wouldn’t serve drinks without a liquor license—music licensing for bars and restaurants is just as important. Not only can it be time consuming to try to curate your own playlists, but it can send you down a rabbit hole of red tape, fines and bad publicity—you don’t have time for that.
  • Playing a random list of songs is the musical equivalent of serving your wine, beer and mixed drinks through a fountain pop dispenser. It’s fast and easy, but completely misses the point. You have a bartender—a mixologist—for a reason: quality control, presentation and serving your guests an experience. The same should be true for your playlist.
  • Like bartending, cultivating the perfect background music for your bar or restaurant is both a science and an art. 
o   In the World of Bartending:

A mixologist is an individual with a passion for combining elixirs and creating extraordinary cocktails, ultimately creating well-balanced experiences.

o   In the World of Playlists:

 A mixologist is an individual with a passion for combining genres, energy and vibes to create extraordinary playlists, ultimately creating well-balanced experiences.


Besides taking the stress out of your bar and restaurant music licensing, controlPLAY’s playlist mixologists are the best of the bunch:

- Adam Melrose is our Chief Playlist Officer
- Chris McEwin is our Sr. Playlist Mixologist
- Andrew Moss is our Playlist Mixologist
- Lee Murphy is our New Content Acquisition

Our team at controlPLAY lives for music and innovation. We believe in the power of the playlist and music’s ability to bring people together, create high-fives, foster good times and build lasting memories.

See for yourself what a difference controlPLAY can make for your bar or restaurant’s brand, bottom line and customer experience—and how easy it can be: try our free demo today.