Thursday, 9 February 2017

One Easy Trick to Increase your Bar or Restaurant’s Valentine’s Day Revenue



Hate it or love it, Valentine’s Day is a big deal. In fact, it’s one of the most profitable times of year for restaurants and bars: it’s the second most popular day of the year—after Mother’s Day—for people to dine out, and consumers spend an average of $3.5 Billion towards a night out on Valentine’s Day.

Most bars and restaurants can expect to see an increase in sales on Valentine’s Day without much work, however there’s one little detail that can take your revenue to the next level and make you fall in love with your bottom line this February (and beyond).

The magic is in your music.

We know what you’re thinking, “Play romantic songs on Valentine’s day…that’s kind of obvious. What’s so secret about that? And how does playing MUSIC make you money?”

But stick around, there’s so much more to it.

Your bar or restaurant’s music has the power to enhance the taste of your food or drinks, guide consumers’ menu choices, control your table turn-over and wait times, influence your customer experience, build guest loyalty and even boost your marketing efforts. 

The key is to be strategic with every aspect of your bar or restaurant’s background music. From the genre to the volume and tempo, to the time of day or origin; every detail impacts your brand, consumer behaviour and bottom line.

Your first step to creating an effective Valentine’s Day playlist is to make sure you’re matching your genre to your audience. For example, if your bar or restaurant mainly attracts singles who are there to dance, you’re better off to skip the down-tempo romantic tracks and opt for a more upbeat playlist.

But what about the volume? If you’re a restaurant that’s got a lineup out the door and your goal is to turn tables over quickly, then your best bet is to turn up the volume and make sure your tempo is quick-paced. However, if you’re a chill wine bar that banks on guests staying for longer periods of time and enjoying many fine beverages, you’re better off to keep the music quieter and softer. This is where some of those slow jams come in handy.

Do you have a specific menu item you’d like to push? Consider the origin of music to help boost sales. Looking to promote the jerk chicken? Try a little reggae and watch the orders come in!

Of course, there are the popular Valentine’s Day theme parties that also require special consideration, and in this case your music might deviate from your bar or restaurant’s usual tone. Looking for some off-the-beaten-path music ideas for your unique Valentine’s Day? Check out these playlist ideas from our signature music video programs.

Planning your bar or restaurant’s Valentine’s Day music can be time consuming, so we’ve done some of the work already for our controlPLAY subscribers. Every year our incredible music mixology team puts together a special Valentine’s Day Mix that’s live and ready to go on the first day of February.



For more music tips and step-by-step instructions on how to plan the ultimate theme day in your bar or restaurant any day of the year, download our FREE Theme Night Guide.


controlPLAY is the number one music, music video and digital signage service provider for bars and restaurants. Our exclusive software and exceptional customer service save you time, money and can even increase your revenue—most of our customers see an average increase of $1000 per month. Visit controlplay.com to learn more.

Thursday, 2 February 2017

Last Minute Plays to Help Your Pub Score a Revenue Touchdown on Super Bowl Sunday



Super Bowl Sunday is just days away. How are you feeling?

Are you behind on planning or promoting your pub’s Super Bowl event and are worried about a revenue fumble this weekend?

OR are you prepared and confident that your sports bar will dominate the revenue field—but could use a little good luck charm for that extra push?

Let’s have a time-out to huddle and share a few last minute tricks that will hike your sports bar’s revenue this weekend.

Most of these plays can be implemented as late as game-day itself to give your bar a boost. Here’s the game plan:

- TUNE-UP YOUR TUNES
For some football fans it’s all about the atmosphere: great music, friends and fun. The ambience of your pub directly impacts your Super Bowl success and your guest experience.

The easiest way to create the perfect Super Bowl vibe in your sports bar is by lining up a champion playlist. On game-day, play upbeat tracks and music videos that pump-up your guests.

A fun and energized vibe will encourage guests to stick around for the game and increase the chance that fans will come back and bring their friends next time.

- GAME-TIME SPECIALS
Offering game-day specials is a great way to enhance your pub’s Super Bowl vibe, increase food and beverage purchases and encourage your customers to come back.

Don’t have anything new to offer? Not to worry, a special Super Bowl price on a favorite appetizer or drink is all you need.

- MAKE IT SOCIAL
Just because you haven’t done any pre-promotion doesn’t mean you can’t start NOW. All it takes is a click of a button.

Super Bowl fans have already started to share their excitement on social media. This is a great opportunity to engage with your customers and promote your pub’s specials and
entertainment in real time.

Try incorporating #SuperBowl and #local hashtags on Twitter and Instagram to let local Football fans know your sports pub is celebrating.

If you’re a controlPLAY subscriber, use your FREE myJAM app to engage your guests and instantly increase your social media marketing reach before and after the game


- TURN UP THE VOLUME
Your televisions are your pub’s best friend on game day. But your TV’s can do a lot more to support your bottom line than just play sports.

Maybe the simplest, quickest and easiest thing you can do to build a buzz on game-day is turn your television volume wayyyy up! Big sound is a key ingredient to Super Bowl success!

It seems simple, but you’d be surprised how often this trick is overlooked.


Don’t be caught offside on game-day: check out our FREE After the Game Guide to learn the secrets to maximizing your bar’s game-day revenue.





controlPLAY is the number one music, music video and digital signage service provider for bars and restaurants. Our exclusive software and exceptional customer service save you time, money and can even increase your revenue—most of our customers see an average increase of $1000 per month. Visit controlplay.com to learn more.