Thursday, 9 February 2017

One Easy Trick to Increase your Bar or Restaurant’s Valentine’s Day Revenue

Hate it or love it, Valentine’s Day is a big deal. In fact, it’s one of the most profitable times of year for restaurants and bars: it’s the second most popular day of the year—after Mother’s Day—for people to dine out, and consumers spend an average of $3.5 Billion towards a night out on Valentine’s Day.

Most bars and restaurants can expect to see an increase in sales on Valentine’s Day without much work, however there’s one little detail that can take your revenue to the next level and make you fall in love with your bottom line this February (and beyond).

The magic is in your music.

We know what you’re thinking, “Play romantic songs on Valentine’s day…that’s kind of obvious. What’s so secret about that? And how does playing MUSIC make you money?”

But stick around, there’s so much more to it.

Your bar or restaurant’s music has the power to enhance the taste of your food or drinks, guide consumers’ menu choices, control your table turn-over and wait times, influence your customer experience, build guest loyalty and even boost your marketing efforts. 

The key is to be strategic with every aspect of your bar or restaurant’s background music. From the genre to the volume and tempo, to the time of day or origin; every detail impacts your brand, consumer behaviour and bottom line.

Your first step to creating an effective Valentine’s Day playlist is to make sure you’re matching your genre to your audience. For example, if your bar or restaurant mainly attracts singles who are there to dance, you’re better off to skip the down-tempo romantic tracks and opt for a more upbeat playlist.

But what about the volume? If you’re a restaurant that’s got a lineup out the door and your goal is to turn tables over quickly, then your best bet is to turn up the volume and make sure your tempo is quick-paced. However, if you’re a chill wine bar that banks on guests staying for longer periods of time and enjoying many fine beverages, you’re better off to keep the music quieter and softer. This is where some of those slow jams come in handy.

Do you have a specific menu item you’d like to push? Consider the origin of music to help boost sales. Looking to promote the jerk chicken? Try a little reggae and watch the orders come in!

Of course, there are the popular Valentine’s Day theme parties that also require special consideration, and in this case your music might deviate from your bar or restaurant’s usual tone. Looking for some off-the-beaten-path music ideas for your unique Valentine’s Day? Check out these playlist ideas from our signature music video programs.

Planning your bar or restaurant’s Valentine’s Day music can be time consuming, so we’ve done some of the work already for our controlPLAY subscribers. Every year our incredible music mixology team puts together a special Valentine’s Day Mix that’s live and ready to go on the first day of February.

For more music tips and step-by-step instructions on how to plan the ultimate theme day in your bar or restaurant any day of the year, download our FREE Theme Night Guide.

controlPLAY is the number one music, music video and digital signage service provider for bars and restaurants. Our exclusive software and exceptional customer service save you time, money and can even increase your revenue—most of our customers see an average increase of $1000 per month. Visit to learn more.

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