Tuesday, 7 March 2017

Five Easy St. Patrick’s Day Tips for Bars and Restaurants

You don’t need to rely on the luck of the Irish to make St. Patrick’s Day profitable for your bar or restaurant.

It’s no surprise that St. Patrick’s Day is the fourth most popular drinking day of the year in the U.S. (after New Year’s Eve, Christmas and the Fourth of July). But there’s more to this day than beer and shenanigans.

St. Patrick’s Day can also be one of the most profitable days for bars and restaurants:
• More than 50 per cent of Americans celebrate St. Patrick’s Day
• One of the most popular ways for people to recognize the holiday is to celebrate with a night out at a bar or restaurant
• The average American will spend a little more than $35 on St. Patrick’s Day celebrations

That’s a lot of potential “green” to be made.

So how can your bar or restaurant cash-in and find your pot of gold at the end of the St. Patrick’s Day rainbow?

The following five tips will help you get well on your way to St. Patrick’s Day success, without unnecessary stress:

1. Consider your audience
Your first step to creating the perfect St. Patrick’s Day celebration is to plan an event that aligns with your clientele—make sure the tone of your theme night matches your daily brand and the vibe your guests seek when they visit your bar or restaurant. For example, if your bar or restaurant mainly attracts singles who are there to dance, you’ll want to make sure your music and energy is up-tempo and sets the scene for good times, high fives and dance moves.

2. Don’t underestimate the power of your music
Your music is one of the most crucial elements to setting the right tone and vibe for your St. Patrick’s Day event. In fact, music has the power to enhance the taste of your food or drinks, guide consumers’ menu choices, control your table turn-over and wait times, influence your customer experience, build guest loyalty and even boost your marketing efforts.

There’s a science behind creating an effective and strategic playlist; planning your bar or restaurant’s St. Patrick’s Day music can be time consuming, so we’ve done some of the work already for our controlPLAY subscribers. Every year our professional music mixology team produces a special St. Patrick’s Day Mix that’s live and ready to go.

3. Think beyond the drink
While St. Patrick’s Day is known for green beer, there are still plenty of opportunities for family establishments to participate in the fun, or for bars to offer something beyond the drink menu. Try to think of ways to expand the celebration through your menu (Irish stew or green milkshakes, anyone?) or activities for kids (could be as simple as themed colouring sheets, green pancakes or St. Patrick’s Day stickers).

4. Go the extra mile for your guests
If your guests are drinkers, there’s no better way to show you care than to help them get home safely and easily—and St. Patrick’s Day is a great occasion to set it up. Partnering with a transportation company or designated driving program to help people get home safely can relieve stress for your guests and help them to relax and enjoy the evening—and helps you stand out over your competition.

5. Make it premium
Your specials don’t have to be a discount item or cheap beer. Your guests are more likely to try something fun when they’re feeling festive, so why not use the opportunity to create some premium theme drinks or menu specials, such as a top-shelf St. Patrick’s Day green martini?

For more music tips and step-by-step instructions on how to plan the ultimate theme day in your bar or restaurant any day of the year, download our FREE Theme Night Guide.

controlPLAY is the number one music, music video and digital signage service provider for bars and restaurants. Our exclusive software and exceptional customer service save you time, money and can even increase your revenue—most of our customers see an average increase of $1000 per month. Visit controlplay.com to learn more.

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