Thursday, 16 March 2017

It's Not Madness, It's Opportunity


We could fill this post with subtly veiled references to a hugely popular basketball tournament that occurs this time of year and we can't legally name.

IT'S MADNESS.

But we're talking about strategies that can be applied to just about any event: how to get customers to stay (and spend) after the game. Or NASCAR race. Or Olympic figure skating. Whatever your crowd is into, you want them to stick around, have another round, and keep the energy up.

Using strategic music and video is a great way to subtly encourage your guests to extend their stay. Having specific post-game promotions replacing commercials throughout the game is a great way to take advantage of the event as focal point. Be it subtle or bold, investing the time to create a post-event plan is well worth the effort.

Thankfully, controlPLAY happens to be really, really good at this. We can use your existing video setup. Build an exquisitely accurate profile of your customers and serve up playlists and video tailor-made to keep the party going, so you can keep the profit flowing.

Download this PDF for detailed, practical tips:
After the Game guide
controlPLAY Guide - After the Game

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