Sunday, 30 April 2017

Sports TV Rates Are Increasing for Bars and Restaurants in Canada

If you’re an owner or operator of a bar or restaurant in Canada, you’ve probably heard rumours that the rates for cable sports channels are going up.

Well, we hate to be the bearer of bad news, but the rumours are true: as of May 1, 2017, Rogers and Bell are raising their rates, and any business that holds a liquor license will have to pay more to show Sportsnet, RDS and TSN in their establishment.

So, what does that mean for your bar or restaurant?

You’re going to be paying more, but how much depends on the number of seats in your restaurant or bar. According to a recent article in the Toronto Star, the rate increases are expected to be significant, ranging from as low as $10 per month to as high as $400 per month.

To find out what kind of increase your bar or restaurant is looking at, your best bet is to contact your cable provider. Bell customers can also visit this website for more information.

What can you do about it?

You could cancel your sports channels. But chances are that’s not an option, especially if you’re a sports bar or pub.

You could do nothing and just swallow the extra cost, or make some cuts to cover it, but those extra dollars add up fast.

You could increase your prices, but passing the costs down to your customer could hurt your business.

If none of those options appeal to you, we have a solution that could actually help you make money and boost your brand.

It’s simple: increase your game-day sales. Game-day can be one of the most profitable events for your bar or restaurant, and there are steps you can take to maximize your revenue.

The key is to get more people in your seats before and after the game—learn the tips and tricks to make it happen in our free After the Game guide. You might find that a few tweaks or a new approach will help you boost your sales enough to cover the sports channel cost increases…and then some.

controlPLAY Guide - After the Game

Wednesday, 12 April 2017

Four Easy Ways to Increase your Bar or Restaurant’s Revenue this Spring

Spring fever is upon us, and there’s no better time to examine your bar or restaurant’s music and entertainment strategy. 

In fact, spring is one of the most profitable times of the year for sports pubs, taverns, bars and restaurants, and there are several reasons why. Check out these four opportunities to boost your revenue, along with the resources to help you make this season your best yet: 

1. Tourism
Springtime kicks off the tourism season. If your bar or restaurant is close to hotels, or in a location that welcomes tourists, you’re in a great position to bump-up your springtime sales.  
Give your bar or restaurant an edge over the competition by building a buzz through hosting a theme night. You can find everything you need to know to easily execute a successful theme night in this free step-by-step guide.
2. Sports, Sports, Sports
From season openers to playoffs, spring is a golden time for sports bars to hit a revenue home-run. It’s easier than you think; boosting your game-day profits can be as simple as tweaking your music and in-house signage to encourage sport-lovers to stick around after the game. Here’s how. 
3. Mother’s Day and Father’s Day
It’s no surprise that Mother’s Day is the #1 most profitable day of the year for restaurants, with Father’s Day coming in at #3. Establishing the right atmosphere is crucial to your bottom line success and making the most of these potentially lucrative holidays.  
Did you know that your music has the power to increase your sales, guide customers’ menu choices, control wait times and build brand loyalty? Building an effective playlist is both a science and an art—and it can be time-consuming. So that’s why we’ve done the work for you; controlPLAY’s music mixology team can help you curate the perfect playlist for any audience or occasion. Check out some of our exclusive signature programs here. 
4. Easter
Believe it or not, the Easter weekend is the 5th most profitable time of year for restaurants. Be it for brunch or bevvies, your digital signage and infotainment can help your establishment offer something extra to delight your guests while promoting your specials or events.  
In fact, when used as part of your regular communication strategy, digital signage can significantly increase your monthly revenue. It doesn’t have to be complicated or a lot of extra work; check out this guide to leveraging digital signage to boost your sales. 

Questions? We’d love to hear from you. Contact the controlPLAY team at for more information about how your background music and digital signage can boost your bar or restaurant’s revenue by $1000/month.