Wednesday, 28 June 2017

Our Special Gift to Celebrate Canada 150

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July 1, 2017, marks Canada’s 150th birthday, and Canadians from coast-to-cost-to-coast will be flocking to their favourite watering holes to toast their home and native land.

Poutine, Canadian beer and being polite are a some of the more well-known symbols of Canadian life, but if you dive a little deeper, you’ll find that one of Canada’s greatest contributions is music. Some of the world’s most memorable and influential music was created by talented Canadians.

In celebration of Canada’s 150th birthday, Control Play’s music mixology team has hand-picked a timeless playlist of Canada’s favourite tracks, musicians and videos—sure to create the perfect Canada Day vibe in your bar or restaurant. The playlist is available NOW to all subscribers, and can be found in your player.

Not a subscriber? Control Play has a special limited-time promotion in honour of Canada 150: from now until July 10, 2017, new subscribers will receive 25% off of our Music Video and Digital Signage package, and 25% off our all-new HD Video Players.

ALL YOU HAVE TO DO IS CLICK HERE

From all of us at Control Play: Happy 150, Canada!  

Our Special Gift to Celebrate Independence Day

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This Fourth of July, Americans all across the country will celebrate the land of the free and home of the brave at their favorite bars and restaurants.

Independence Day is a time to celebrate what it means to be an American—all things big and small. And that includes the incredible contributions the USA has made to the music industry. Americans are some of the most well-known musicians, and have made a tremendous impact on the world through their musical influence. American musicians have created the soundtracks for everything from our businesses to our most memorable life events.

In celebration of Independence Day, Control Play’s music mixology team has hand-picked a timeless playlist of America’s most patriotic tracks, musicians and videos—sure to create the perfect Fourth of July vibe in your bar or restaurant. The playlist is available NOW to all subscribers, and can be found in your player.

Not a subscriber? Control Play has a special limited-time promotion in honor of Independence Day: from now until July 10, 2017, new subscribers will receive 25% off of our Music-Video and Digital Signage package, and 25% off of our all-new HD Video Players. 


From all of us at Control Play: Happy Independence Day, America

Tuesday, 13 June 2017

Father’s Day 2017: How to Crush Your Competition and Boost Your Bar or Restaurant’s Bottom Line


This Sunday is anticipated to be a record-breaking Father’s Day, with American consumers expected to treat dad to more than $15.5 Billion in celebrations and gifts—and one of the most popular ways to celebrate is to dine out.

So how can you help your bar or restaurant stand out as a destination of choice and boost your bottom line this Father’s Day?

It’s all about going the extra mile and offering something special for your patrons. Drink and menu specials are a great place to start, but it’s pretty likely that your competitors will have something similar planned. Focus your attention on opportunities to personalize your customer experience, and don’t overlook the small details to leave a lasting impression this year.

For example, try creating a custom playlist; it could be a simple as songs performed by dads, to your own father’s favourites—or you could take it one step further by taking song requests from guests who are dads. Advertise by posting on your social sites, creating simple table-toppers, menu inserts, or create a funny chalkboard message to grab the attention of passers-by. It’s a simple way to inspire conversation with your guests, provide a little entertainment and share something different.

Another simple way to go the extra mile for your guests on Father’s Day is to personalize the experience with your screens. Update scrolling messages with the names of dads who visit your establishment, invite your staff and regulars to include photos of their dads in a sideshow, or queue up photos and custom messages for guests who make reservations in advance. The Brightside Tavern is a great example of how to leverage your entertainment system to engage your guests and build customer loyalty.  

Don’t have the time but still want to create a great vibe? No worries, we can help. Control Play can create custom playlists and manage your entertainment for you. For most special occasions, we create ready-to-go playlists—and you can find our Father’s Day mix available in your player now.

For more information, drop us a line at info@controlplay.com or call 1-866-896-3470


And from all of us at Control Play to all of the dads out there: HAPPY FATHER’S DAY!!!!

Wednesday, 7 June 2017

Everyone’s a Regular at Brightside Tavern




There’s more to running a successful bar or restaurant than great food and drinks; it’s more important than ever to offer your clients that little something extra to keep them coming back.


Tommy Parisi has mastered the art of the little something extra. Known to many as “Tommy 2 Scoops” from his earlier days of running a gelato shop, Tommy’s up-tempo and people-loving personality is perfectly translated into the vibe he creates for his clientele at Brightside Tavern, located in Jersey City, NY.

Brightside Tavern owner, Tommy Parisi
Tommy purchased the 100-year old building with the vision of turning it into “the place” for all kinds of people. Four years later the building was transformed into the Brightside Tavern, complete with a 70-foot addition that maintains the look of the original brick, an underground kitchen, party rooms with high ceilings, and a large rectangular bar with two oversized TV screens at each end. “It’s kind of Cheers-like,” describes Tommy. “It’s very comfortable.”



From gospel meetings to drag shows, and a menu that satisfies all kinds of cravings, there truly is something for everyone at Brightside Tavern. Tommy prides himself on creating a warm, inviting and friendly experience, “We do a lot of things to make people feel comfortable,” he says, “probably eighty per cent of my guests know me or my staff.”

One of the ways Tommy and his staff create a friendly vibe is by using the screens, music and entertainment system to celebrate and engage with their guests.

For example, if you’re ever visiting the Brightside Tavern, ask them to tell you the story about “Tommy at the Apollo.”

18 years ago Tommy Parisi was a guest on Showtime at the Apollo, where he performed his rendition of Louis Armstrong’s “What a Wonderful World.” Since then, Tommy has been affectionately known around Jersey City as “the guy who sang on Showtime at the Apollo.”

Over the years, Tommy’s learned that his guests love hearing the story so much, that he loaded the video footage of his performance into his Control Play music video player—now guests can request the song and he can queue up the video whenever he tells the story to a new visitor.

“It’s become kind of a running joke around here,” laughs Tommy. “The staff hear the song and say, ‘Ahhh not Tommy again!’ The guests love it, they’re in on the joke and they feel right at home.”

Parisi and his staff also love to announce birthdays, special events and recognize customer milestones. “We just had a family come in to celebrate a graduation,” Tommy starts, “we got talking, and then before you know it, they hand me a flash drive and we start showing the graduation photos on one of our TV screens. A lot of people come in for one meal, but feel so at home, they hang out for a while—and often times they end up staying for another course.”

Tommy credits the flexibility and control he has over his music and entertainment as a big reason he’s able to provide a personalized guest experience, “If we have a group come in for an event and then all of sudden they feel like having a dance party, we change up the music and have a dance party,” says Tommy. “I really enjoying seeing people have a good time. I love creating that vibe.”

It’s that homey, friendly, something for everyone type of atmosphere that makes Brightside tavern appeal to a wide range of patrons, from kids to 90 year-olds.

“You know how everyone has their ‘place?’ I love creating that. There’s nothing I love more than hearing that Brightside Tavern is someone’s ‘place.’”

To learn more about the Brightside Tavern, visit brightsidetavern.com
To learn more about Control Play’s music, music video and digital signage services, visit controlplay.com